Introduction Of CI
Logo
Main Color
Blue, as main color of Kyungshin, demonstrates dynamic and future oriented challenging spirit and thrust as well as rational and young leader. Due to, color is the first recognized visual element, separate color print is applied in principle, but four-color process can be available in case. The printing method, concentration and paper quality may make slight difference in the color expression. Thus, the best condition must be secured.
CMYK C100 M52 Y0 K0
RGB R0 G91 B187
CMYK C100 M92 Y0 K0
RGB R37 G38 B169
CMYK C38 M29 Y20 K58
RGB R97 G99 B101
CMYK C5 M3 Y4 K8
RGB R213 G214 B210
Sub Color
Sub color of Kyungshin consists of blue and grey color. As color is the first recognized visual element, special attention must be taken The printing method, concentration and paper quality may make slight difference in the color expression. Thus, the best condition must be secured.
Blue
CMYK C100 M10
RGB R0 G161 B228
CMYK C100 M25
RGB R0 G143 B213
CMYK C100 M35
RGB R0 G131 B202
CMYK C100 M52
RGB R0 G111 B186
CMYK C100 M75
RGB R0 G84 B166
CMYK C100 M90
RGB R33 G64 B154
Grey
CMYK K10
RGB R230 G231 B232
CMYK K20
RGB R209 G211 B212
CMYK K25
RGB R209 G211 B212
CMYK K35
RGB R199 G200 B2002
CMYK K45
RGB R157 G159 B162
CMYK C100 M90
RGB R138 G140 B142
CMYK K70
RGB R109 G110 B113
Legal Name
Corporation name is the legal registered name and the logo is developed according to type, thickness, proportion and distance of each font. Accordingly, arbitrary deformation must be prohibited and contact Cl manager for additional development.
Korea
English
China
Signature
Signature indicates the combination of logo and affiliate company legal name, which is arranged according to basic regulation of Cl. It must be used according to this guideline. Accordingly, arbitrary deformation must be prohibited and contact CI manager for additional development.
Horizontal
Vertical
Graphic Motif
Basic Elements are basic and core elements for CI system with which the corporation Image can be secured systematically.